The legendary watches of Rolex, the precious stones of Chopard, the brilliant diamonds of Swarovski … What are the jewelry and watch brands that have the most impact today, in the media and on social networks? The answer with the Forbes ranking, which, via Launchmetrics, reveals its ranking of brands with global success stories, which shine all over the world.

The Forbes ranking of the 10 most influential jewelry and watch brands in the world:

On July 10, Forbes magazine revealed the ranking of the most influential jewelry and watch brands in the world in 2019. A result based on the analysis of 100 indicators (audience engagement, content quality, etc.) orchestrated by the French company Launchmetrics and intended to evaluate the MIV (media impact value). The latter aims to determine how a brand generates value and what is its return on investment.

This year, Rolex won the gold medal and rose to first place in the ranking, closely followed by Cartier and Swarovski, to share the three steps of the podium. A start to the year marked by many news for these three houses, including new models presented at the watch fair in Bale for Rolex, a new collection called Clash de Cartier for the house in Place Vendôme and finally many collaborations  of all kinds for Swarovski. Then jostle in the ranking, major jewelry and watchmaking houses, which make their international expertise shine more than ever.

Top 10 jewelery and watch brands, ranked according to their Media Impact Value (MIV) calculated in $ :

1         Rolex : 135 156 859
2         Cartier : 123 807 000
3         Swarovski : 113 463 690
4         Tiffany & Co. : 92 061 825
5         Chopard : 66 908 904
6         Tag Heuer : 32 524 177
7         Patek Philippe : 32 159 591
8         Van Cleef & Arpels : 29 800 085
9         Audemars Piguet : 27 932 260
10   Breitling : 25 710 822

Source : Forbes